Our Services

Google Ads

Waypoint specializes in crafting tailored Google Ads strategies that maximize your ROI. From keyword research to ad copywriting and A/B testing, we ensure your business reaches the right audience at the right time.

Google Ads

Our Services Include

We know the actions to take that maximize profit and streamline communications. You can focus on growth, we’ll handle the rest.

Performance Tracking & Real-Time Optimization

We continuously monitor campaign performance using analytics and real-time metrics. This allows us to tweak and optimize your campaigns to ensure maximum ROI, adapting to trends and market changes dynamically.

Monthly Reports with Actionable Insights

We provide detailed monthly reports that go beyond metrics. Our insights highlight opportunities for growth, identify trends, and suggest actionable strategies to enhance future campaigns.

Keyword Research & Bid Management

We conduct comprehensive keyword research to identify high-converting search terms. Using advanced tools, we optimize bids to maximize reach while keeping your budget in check, ensuring your ads are displayed to the right people at the right time.

A/B Testing for Campaign Refinement

We experiment with various elements like headlines, visuals, and calls-to-action through A/B testing to determine what works best. This ensures your campaigns evolve and improve over time for consistent performance.

Audience Targeting & Segmentation

Our campaigns are built on precise audience targeting. By leveraging demographic, geographic, and behavioral data, we create highly customized ads that resonate with your audience, driving engagement and conversions.

Compelling Ad Copywriting

Effective Google Ads start with compelling messaging. Our team crafts persuasive ad copy designed to capture attention, highlight your unique value, and drive action. We also include extensions like sitelinks and callouts to enhance visibility and ad engagement.

Our Services

Ready to Drive Sales? Let’s Build Your Campaign Today!

Let’s talk abbot what Google Ads may look like for your team. Haven’t explored digital marketing before ? You’re in the right place.

Client Success Stories

See What Our Clients Are Saying

Do you think you have all the information you need to make
the best decision? With our Martech & Operations Services, the answer is obvious.

“Working with Waypoint was a game-changer for our business.

Working with Waypoint was a game-changer for our business. They revamped our website, making it modern, user-friendly, and optimized for conversions. On top of that, their Google Ads expertise helped us new business. We saw results almost immediately. I can’t recommend them enough!

Riley R.

Business Owner & Operator

“The team at Waypoint has been incredible.

Waypoint and their team are experts and always available to teach. They helped us grow and provided need consultation on more than just our marketing. I couldn’t recommend them enough

Josh Polgardi

Founder & CEO

“The team at Waypoint has been incredible.

They were able to break down complex challenges easy, and made the process of marketing in our competitive industry easy. I couldn’t recommend them enough!”

Tyler K.

CEO & Business Owner

Pricing

Transparent Pricing, Exceptional Value

We believe in providing premium services at competitive rates. Explore our flexible pricing options designed to address challenges of any size.

Performance Pro

$1,000

/month

Turnkey digital marketing operations with scalable systems & reporting.

Everything in Essentials PLUS:

Essentials

$750

/month

Run campaigns, capture leads, track performance. All hands free.

What’s Included:

FAQs

Frequently Asked Questions

Got questions? We’ve got answers. Explore some of the common queries about our services and how we can help your business grow.

Google Ads works for businesses of all sizes and industries. Whether you’re looking to drive local traffic, increase e-commerce sales, or generate B2B leads, we customize campaigns to fit your goals.

Essentials provides core tools to get your marketing started, while Performance Pro offers advanced strategies, full website support, and comprehensive reporting for businesses ready to scale.

Yes, we require a three-month minimum to ensure we have enough time to deliver measurable results. After that, it’s a month-to-month commitment. 

Have you heard that before? We offer custom commitment packages for businesses who may have been burned by a lousy agency before.
We recommend Essentials for smaller businesses or those just starting with digital marketing, or who maybe don't even know if something like Google Ads is right for them, and Performance Pro for businesses looking for advanced strategies—growth and commitment— and comprehensive support. Schedule a consultation, and we’ll let you know if digital marketing is what you need, and we can help guide you to the best fit.

Yes, ad spend for Google Ads campaigns is billed separately. We do not tether our pricing to how much you spend (or profit) on adspend.

Additional services, such as martech specific for your business needs, may also be included to help streamline your operations.

Results vary based on your goals and industry. Google Ads often show measurable results within the first few weeks, while full website projects or Martech implementation may take longer.

Absolutely! Our packages are designed to grow with your business. You can upgrade at any time to access additional features and support.

Ready to Drive Sales?

Reach out and learn how our services can solve your problems today.